DTC growth since relaunch
Direct-to-consumer e-commerce has long been a major driver of Ink Nurse. The company reports tenfold growth in DTC sales since the brand’s 2023 relaunch.
Founder-reported as of 1 October 2026. See measurement notes below.
Press & Newsroom
Ink Nurse / Newsroom
Built in tattoo culture.
Growing beyond it.
News, company facts and media resources from Ink Nurse. Built in Melbourne and owned by Jason Taylor and tattoo artist Lily Parker, we bring tattoo-community experience to product development, direct-to-consumer e-commerce and international retail.
Updated
Built on repeat business. Growing in reach.
Direct customer relationships, growing pharmacy demand and a new chapter in US retail.
Chemist Warehouse growth
Annual replenishment invoice value grew approximately fourfold from year one to year two of the Chemist Warehouse partnership.
Rounded from the company-reported 3.9× result. Excludes the opening stock order.
Spencer’s USA
Following a successful 50-store trial, Ink Nurse rolled out to national ranging with Spencer’s as of 1 October 2026.
Company announcement, confirmed by the founder. Availability varies by store.
Growth figures: scope and sources
DTC since relaunch: the 10× figure is management’s reported growth in DTC sales from the 2023 relaunch to 1 October 2026, supplied by the founder. It is a longer-term growth statement, not a year-on-year comparison. The underlying baseline and comparison periods have not been independently reconciled for this newsroom.
Verified Shopify comparison: Online Store net sales grew 250% in January–August 2026 versus January–August 2025. Across all sales channels recorded in Shopify, net sales grew 108% over those same months. Source: Shopify reporting retrieved 30 September 2026, in AUD; percentages rounded. Net sales reflect discounts and returns and exclude shipping and tax. Channel mix changed between years.
Chemist Warehouse: approximately 4× is rounded from the company-reported 3.9× annual replenishment invoice value in year two versus year one, equivalent to 290% growth before rounding. This measure excludes the initial stock-fill order and is separate from consumer retail sell-through. Source: September 2026 company reporting and founder confirmation.
Company-reported figures are management information, not audited financial statements. Shopify figures are not consolidated company revenue and exclude wholesale transactions recorded outside Shopify. Media can contact the team for supporting context.
The latest from Ink Nurse.
Company milestones, product development and the community behind the brand.
1 October 2026 · United States
From a successful trial to nationwide Spencer’s ranging
Ink Nurse has moved beyond its initial 50-store trial into national ranging with Spencer’s in the United States. The rollout marks a new stage in the brand’s international retail expansion, bringing its tattoo aftercare range to a broader US audience.
Company announcement confirmed by Jason Taylor on 1 October 2026. The trial is complete; national ranging is now the current status.
2026 · Australian retail
Chemist Warehouse repeat business grows approximately fourfold
Annual replenishment invoice value reached 3.9 times its year-one level in year two—approximately fourfold growth. Repeat orders build on Ink Nurse’s national pharmacy rollout in September 2024.
Company-reported replenishment measure, excluding the opening order. Inside Retail reported 600+ Chemist Warehouse stores in October 2025.
Read the retail background ↗ · View the current retailer range ↗
2023–2026 · Direct to consumer
An e-commerce engine built around our customers
DTC e-commerce has long been central to Ink Nurse’s growth. Since the 2023 relaunch, the company reports that DTC sales have grown tenfold, alongside its expanding retail partnerships.
Founder-reported long-term growth. The separately verified January–August 2026 Shopify Online Store comparison shows 250% growth against the same months of 2025. See the measurement notes above.
2026 · Ingredient development
From grower to formulation
Ink Nurse is developing its next foam wash with Australian-grown River Mint, working with Native Extracts and Pundi Produce founder Dominic Smith. Jason visited the growing operation at Monash, South Australia, on Ngawait Country.
In developmentThis future formulation is not yet on sale. Native Extracts identifies Dominic as a Yuin man and raw-material grower partner.
Company development updates ↗ · Meet the ingredient partner ↗
6–8 November 2026 · Community
Supporting The Iron Gate Tattoo Convention
Ink Nurse is a supporter of the upcoming convention at Hordern Pavilion, Sydney—part of its continuing connection to tattoo artists and the community it serves.
Upcoming eventArtist-owned. Founder-led.
Jason Taylor and Lily Parker bring business leadership and first-hand tattoo experience to the same table.
Owner · Founder & CEO
Jason Taylor
Brand, growth & partnerships
Jason leads Ink Nurse’s brand, e-commerce, retail partnerships and international expansion. Working alongside fellow owner Lily Parker, he connects the company’s tattoo-community roots with its next stage of growth.
Inside Retail ranked Jason #17 in its Top 50 People in E-Commerce 2026. His profile highlighted ingredient innovation, including work with Native Extracts and Kagome on upcycled tomato seed extract.
Owner · Product Development & Wholesale
Lily Parker
Tattoo artist & owner of Golden Goose Tattoo Studio
Lily owns Ink Nurse alongside Jason and brings 14 years of tattooing experience to the business. As the owner of Golden Goose Tattoo Studio, she understands the daily needs of artists and their clients.
She helps create and test new products, shapes new product development, builds wholesale relationships and works across the business wherever she is needed. Her hands-on perspective keeps tattoo artists and customers central to what Ink Nurse makes.
The team behind the growth.
A hands-on team, supported by experienced operators and specialist formulation partners.
Head of Logistics & Customer Service
Benjamin “Benji” Garsia
Benji leads logistics and customer service, looking after the operational detail that connects Ink Nurse with its customers. He helps keep products moving and customers supported as the business grows.
Executive Assistant & Business Support
Lachlan Breen
Lachlan is Jason’s executive assistant and a versatile member of the Ink Nurse team. He supports day-to-day coordination and works across the business to help keep priorities moving.
Advisor & Fractional COO
Tom Jones
Tom works closely with Jason as a trusted advisor and hands-on partner in growing Ink Nurse. He supports business strategy, operations, retail scale and wholesale development.
He helped build Archies Footwear from its market-stall beginnings into a global brand. Daily Mentor credits him with helping scale Archies to more than three million pairs sold and 4,500+ wholesale stockists worldwide. His experience spans manufacturing, supply chain, e-commerce, marketing and finance.
Ingredient & Formulation Partner · Native Extracts
Lisa Carroll
Through Native Extracts, Lisa contributes expertise in botanical ingredients and cosmetic formulation. She supports Ink Nurse’s ingredient strategy and new product development, connecting the brand with specialist formulation knowledge and grower relationships.
Company facts.
- Company
- Ink Nurse Global Pty Ltd
- Based in
- Melbourne, Victoria, Australia
- Focus
- Tattoo aftercare and skincare
- Owners
- Jason Taylor and Lily Parker
- Sales channels
- Ink Nurse direct-to-consumer online store; Chemist Warehouse Australia; national ranging with Spencer’s USA from 1 October 2026.
- Media contact
- info@ink-nurse.com
In the media.
Original reporting and recognition, linked directly to the publishers.
February 2026Top 50 People in E-Commerce: Jason Taylor, #17Read PDF ↗ Inside Retail
7 October 2025How Ink Nurse turned subculture into a scalable retail categoryRead story ↗ Inside FMCG
29 September 2025Ink Nurse secures angel investment for expansion into North AmericaRead story ↗ Inside Small Business
5 May 2023A founder Q&A on moving from tattoo aftercare into skincareRead story ↗
Milestones, in context.
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2023Brand relaunch. The starting point for Ink Nurse’s founder-reported tenfold DTC growth through October 2026.
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2024Chemist Warehouse launch. September retail rollout establishes a national pharmacy channel. Source ↗
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2025Capital for expansion. Inside FMCG reports angel investment and North American expansion plans in September. Source ↗
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Feb 2026Top 50 recognition. Jason places #17 in Inside Retail’s annual list. Source ↗
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2026Growth across direct and retail. Company-reported DTC sales reach 10× the level at the 2023 relaunch; annual Chemist Warehouse replenishment invoice value reaches approximately 4× its year-one level in year two. Definitions and sources above.
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1 Oct 2026National Spencer’s ranging. Following the successful 50-store trial, Ink Nurse announces its nationwide US rollout. Company announcement confirmed by the founder.
Media library.
Open original brand and product images. For founder portraits, interview requests, image credits or additional formats, contact the team.
Ink Nurse logo
PNG · original 1200 × 1200
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100 ml Remedy Cream
PNG · current product imagery
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500 ml Remedy Cream
PNG · current product imagery
Open original product image ↗This newsroom distinguishes company-reported results from independent coverage. Retail footprints and product-development status are stated for the dates shown. Last reviewed 1 October 2026.
